Coordinateur Marcom EMEA H/F - 24

HM.Clause, a business unit of the Limagrain Group, is a global leader in the development, production, and marketing of vegetable seeds. HM.Clause is one of the top five vegetable seed companies in the world. With more than 2,000 varieties in over 20 vegetable crops, HM.Clause provides innovative solutions to growers around the world.Job description
First 6 months: operational support
- Oversee MARCOM activities in the Export zone
* Develop and monitor marketing/communication plans for the zone
* Implement MARCOM initiatives (multi-channel communication, events, etc.)
* Monitoring and approving communication materials in line with the HM.CLAUSE brand identity (brochures, catalogs, advertisements, events, visuals)
- Management and support of a MARCOM Specialist
* Overseeing the country's MARCOM strategy and monitoring the rollout of local campaigns
* Leading and supporting change
* Budget monitoring
* Follow-up meetings with the local sales team
- Support and deployment of regional campaigns (Foodchain)
* Alignment with various stakeholders
* Coordinate events, service providers, content, and message adaptation
* Define, measure, and analyze KPIs

Next 12 months: strategic development
In addition to the above tasks
- Collaborate with the EMEA MARCOM Manager to jointly develop the region's marketing/communications strategy
* Understand business objectives
* Translate business objectives into annual MARCOM plans for the EMEA region
* Prioritize campaigns
* Identify targets, messages to be communicated, and communication channels
* Monitor performance indicators and propose adjustments to strengthen the impact of actions.Function
As part of preparations for a management transition within the Marketing/Communication (MARCOM) department, we are recruiting a MARCOM Coordinator for a period of 18 months.
This progressive position will consist of two phases:
* An initial period focused on the operational management of the Export division and the remote management of a local MARCOM team,
* Followed by a second phase focused on developing strategic skills alongside the department manager, with a view to supporting the development of international MARCOM plans.